The days of throwing your products in an unmarked box and shipping them to your customers are long gone.

Whether people choose to admit it or not, the truth is that first impressions matter. And you'll never get a second chance to make an excellent first impression.

Custom packaging design is an incredible and cost-effective way to impress your customers and leave a long-lasting impact on your brand, increasing word of mouth, social sharing, brand loyalty degree, and income.

 

 Table of Contents

 

· The Definition Of Custom Packaging
· Benefits From Brand Packaging
· Is Custom Packaging Expensive?
· How to Customize Your Packaging?
· Conclusion

 

1、What Is Custom Packaging Design?

Custom packaging design is the process of creating unique packaging for a product, tailored to the specific needs and branding of that product. This can include designing the shape, size, and materials of the packaging, as well as the colors, graphics, and text that appear on the packaging. Custom packaging design can help a product stand out on store shelves and create a strong brand identity. It can also serve functional purposes, such as protecting the product during shipping and handling, and providing information and instructions to the user. It is a statement of your brand. An opportunity to connect with your customers and keep people engaged and entertained, while educating them about your company's mission, values, and product benefits.

 

2、6 Benefits From Brand Packaging

 

• Custom packaging design is your first impression

 

Imagine it's the first time you've purchased a product from a new company. When the package arrives, it's like nothing you've ever seen before. It may be a custom box with a company logo. The packaging itself doesn't feel like corrugated cardboard. It feels soft, elegant, and sophisticated. You can tell it's an upper-tier product before you even open the box.

That's the first impression a brand wants to make, and when they have complete control over the elements in the packaging, they can do that.

• Custom packaging is a marketing tool for your brand

If you want to present your product as high-end, all-natural, mysterious, or cheerful, you can do all this and more with custom packaging.

With the right combination of colors and materials, as well as the positioning of different elements and different printing processes, the pieces all come together perfectly. It's like a wonderful puzzle where the real prize is inside, but half the fun is in opening the package itself.

Every brand wants to be meaningful and connect with customers in a way that makes the brand relevant and interesting to them.

Custom packaging boxes are part of your brand's personality. And in many cases, it's as much a part of the brand itself as the product inside.

• Customized box is an experience

Custom packaging with a logo is an experience.

If you've ever watched an unboxing video, you already know how much custom packaging with your logo plays a role in the user experience. It's not just a user opening a package in front of their fans, friends or family. It's also a social experience. Especially for online shopping packaging, your packaging is often the only physical thing the customer touches and feels throughout the purchase process.

• Customized packaging makes your product unique

For some companies, their custom box is as much a part of them as their logo or name, and it would be unthinkable to not include it.

The first thing that makes a brand tangible is the product packaging," says Vanshika Mehta, an independent brand strategist. Your customer's experience in terms of sight, feel and touch will determine whether they buy the product or not. Everyone has probably seen or heard of Tiffany's little blue box with its distinctive color. The people around you know it's a Tiffany's box at first glance. They put a lot of thought into the packaging, there's no denying that.

If you can imagine, their box and its colors have become so iconic that they've almost turned their packaging design into a piece of jewelry in itself. That's right, you can buy a necklace in a "Tiffany Blue" box. But that's just one example of many. For example, if you want to highlight your brand's emphasis on being environmentally friendly, you can incorporate recyclable or biodegradable packaging items.

Custom boxes can achieve this through a combination of colors, printing materials, printing processes, and of course the package design itself.

• Opportunities to share values

Product packaging is attractive and enhances the overall look and feel of the product. But, beyond that, it plays a vital role in communicating your brand story and the values you hold. With smart product copy, you can communicate how the product will make your customers feel, what materials are used to make it, and how it will make a difference in their lives. Not only that, but the materials you use show how sustainable you are – green and paperless packaging communicates your love for the environment and the values you stand by. This ultimately affects your overall brand image, which fosters customer loyalty.

• Functionality

Well-designed packaging can serve functional purposes, such as protecting the product during shipping and handling, and providing useful information and instructions to the user.

3、Is Custom Packaging Expensive?

 

Most sellers buy products and sell them to customers without their own packaging. There are two main reasons behind this practice. First, they don't know much about custom packaging and think it's an extremely expensive affair. Second, they believe that custom packaging is only suitable for very large orders. So never try to use on small orders.

 

However, the truth is, custom packaging is cheap and available even on small orders in China.

 

Sometimes, for some products, it may happen that the factory doesn't provide any product packaging or you don't like the packaging of the product. In both cases, you need to find a printing company or factory to produce your packaging and send them to the product factory. 

 

Marcothepolo can help you to do all the things, so it will be more convenient for you. One of our clients bought 2000 dolls for $2. However, the dolls are provided by the factory without any packaging. Therefore, we searched for a printing factory to print and package the customer's dolls, and got three ways to solve the problem.

 

OPP bags with your own logo, $0.02 each, MOQ 2000 pcs.

Paper cards with own design, $0.055 each, MOQ 2000 pcs.

Self-designed colorful boxes, $0.16 each, MOQ 1500 pcs.

 

The client finally chose a box of his own design to pack the dolls. Because he can sell for a higher price than a doll without any packaging.

 

4、How to Customize Your Packaging?

 

Here are some steps you can follow to customize your packaging:

 

Determine the specific needs and requirements of your product and its intended use. This will help you identify the most suitable materials, size, and shape for your packaging.

 

Research and compare different materials, printing techniques, and packaging options to find the best fit for your product and budget.

 

Consider the branding and identity of your product, and choose colors, graphics, and text that reflect your brand and appeal to your target audience.

 

Create a prototype of your packaging, and test it to ensure that it meets your functional and aesthetic requirements.

 

Work with a packaging manufacturer or factory to produce your custom packaging in large quantities.

 

Continuously evaluate and improve your packaging based on feedback from customers and market trends.

 

Customizing your packaging can be a time-consuming process, but it can also provide significant benefits for your product and brand. By creating a unique and appealing packaging, you can differentiate your product from the competition and enhance its value in the eyes of consumers.

 

5、Conclusion

 

Custom packaging design is an important aspect of product branding and marketing. It can help a product stand out on store shelves and create a strong, distinctive identity for the brand. A well-designed packaging can also serve functional purposes, such as protecting the product during shipping and handling, and providing useful information and instructions to the user.

 

There are many factors to consider when designing custom packaging. The shape, size, and materials of the packaging should be carefully chosen to suit the product and its intended use. For example, a packaging for a food product should be made of materials that are safe for food contact and able to keep the food fresh. On the other hand, a packaging for a fragile or delicate product should be designed to provide adequate cushioning and protection.

 

In addition to functional considerations, the aesthetic design of the packaging is also important. The colors, graphics, and text on the packaging should be carefully chosen to reflect the branding and identity of the product. For example, a packaging for a luxury brand should have a sophisticated and elegant design, while a packaging for a fun and energetic brand should have a more playful and colorful design.

 

Custom packaging design can be a complex and challenging process, but it can also be very rewarding. A well-designed packaging can help a product stand out from the competition and create a strong, lasting impression on the consumer. Whether you are a product manufacturer, a designer, or a retailer, custom packaging design can be an effective way to enhance the value and appeal of your product.

 

  

If you have further questions, please feel free to contact us!